SK Lawson

Founder & CEO, CitationZen

SK built CitationZen after watching SaaS brands lose visibility in AI search results. He has spent 10+ years in SEO and digital marketing, and now focuses on helping brands get recommended by ChatGPT, Gemini, Claude, and Perplexity.

AI Visibility Expert

Articles by SK Lawson

5 articles

What is AEO? The Complete Guide for 2026

Everything you need to know about optimizing for AI-generated answers in 2026.

Feb 10, 2026 Read More

How ChatGPT Decides Which Brands to Recommend

The mechanics behind AI brand recommendations and how to influence them.

Feb 7, 2026 Read More

GEO vs SEO: What’s the Difference?

Two optimization strategies. One goal: getting found when it matters.

Feb 3, 2026 Read More

5 Quick Wins to Improve Your AI Visibility This Week

You do not need a 6-month strategy to start showing up in AI answers. These 5 changes take less than...

Jan 28, 2026 Read More

How We Built CitationZen

The story behind CitationZen: why we built it, what we learned, and where we are heading next.

Jan 15, 2026 Read More

Check Your AI Visibility Score

See how ChatGPT, Gemini, Claude, and Perplexity perceive your brand.

Run Free Audit →